Voices for Racial Justice

Voices for Racial Justice brings multiracial and multicultural communities together to lead for change. With the design of VRJ's annual report we featured striking photos of their constituents in action and in dialog, while using deep earth tones as an expression of the brand's values and mission.

 

Grass Run Farms

Visual identity, retail labeling system and packaging, identities and labeling for affiliated brands, literature for growers, customers and retailers This project started as a label design using an existing logo that the client was satisfied but not thrilled with. We suggested that even a change of font could make a significant difference. After that step, they decided they wanted to open the gates to other directions.

Higher Education Consortium for Urban Affairs

Identity, stationery, slogan and graphic, annual promotional literature  The Higher Education Consortium for Urban affairs has a remarkable history and mission dating back to the 1970’s. And, its name makes one grateful for acronyms that are pronounceable. HECUA serves a partnership of colleges and universities by providing opportunities in the US and a number of countries abroad for students to travel in groups to places where social change is in ferment. They work and learn alongside local teachers, community activists, students, and government officials.

Mississippi Market

Positioning statement, new identity, graphic guidelines, stationery, shelf signs, newsletter, brand icons, graphic art and store signing  Perhaps our most comprehensive branding project to date, our collaboration with Mississippi Market, spanned 8 years until they reached the point where it made sense for them to hire a staff graphic designer while the building of their third store was underway. We started with the identity, which included developing a positioning statement that differentiates their co-op natural foods market in a thriving natural foods marketplace.

Aaron's Green Essentials

Naming, logo, message development, label design & production, sell sheet  After many years of operating a successful environmentally-positive home and small business cleaning service, the owner decided to share his company's secret formula spray cleaner. His customers were asking for their own supplies of the solution for cleaning between visits from Aaron's team.

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