Over the years, we’ve developed worksheets, glossaries, and helpful tips, and we want to share them with anyone who’s interested.

Some are web-related, others about branding or print topics. Web topics include:

Our most recently added article is about Writing for the Web. Here’s an excerpt:

“When I first heard that writing for the web was different from other types of writing, I was skeptical. I assumed it meant dumbing down text and making it shorter. Since then, I have discovered the work of Jakob Nielsen and have become a believer in thinking about writing with a new set of reading glasses.” Read more

Basic background on design can be found in Design Principles and How to Work with a Designer.

Recently added pieces cover Color Use in Design, Paper: Beyond the Surface and Understanding Image Files for Print and Web. Some excerpts from these articles:

Color Use in Design: “If you had the same high school science class I did, you learned that light waves are not actually colored—the objects we see appear to our brains to be the color that they reflect, and not the color they absorb. So a green plant absorbs all of the red and blue light waves, and reflects all of the green light. (I always found that hard to keep straight, because it is so “inside out” from how it seems intuitively.) But knowing that visible light is made up of red, green and blue (RGB) is an important base to understanding color in general.” Read more

Paper: Beyond the Surface: “When it’s time to pick a type of paper for your printed job, there are a lot of terms you might hear as you make your decision. From the obvious (color) to the obscure (opacity) or confusing (weight), there’s more to paper than you can see on the surface.” Read more

Understanding Image Files for Print and Web: “When you have to provide images for a design project, suddenly you find yourself scrambling for answers to questions you may not understand… What’s the required resolution? Should it be a TIFF or a JPG? And is it CMYK or RGB?” Read more